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Carbon Data for Personal Care Labels

Unilever, L'Oréal to add emission information for shampoos and other fast-moving consumer goods categories.

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By: TOM BRANNA

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In an effort to cut calories, dieters read food labels; now, leading players in the global beauty market want to add carbon emission data to their labels to help shoppers make environmentally-friendly choices when it comes to shampoos, conditioners and other personal care formulas.  Unilever may introduce carbon-footprint details for all 70,000 of its products, and is exploring how best to gather and present the information. The company says sales of brands perceived as sustainable have grown...

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